Business Succession Planning: Creating Certainty When the Unexpected Happens
- Steven Roberts
- Jun 1
- 4 min read

Most business owners spend years focused on growth. Building revenue, attracting clients, developing staff and creating value. Yet despite often being their largest asset, the business itself is frequently one of the least protected parts of their financial position.
When people think about succession planning, they often think about retirement or the eventual sale of a business. While those conversations are important, they are usually planned events that occur over many years.
The greater risk is often the unexpected one.
A death, permanent disability or serious illness can change the future of a business overnight. In those moments, the objective of succession planning is not simply to transfer ownership. It is to provide certainty. Certainty for shareholders, certainty for their families and certainty for the ongoing operation of the business.
The Questions Nobody Wants to Answer
When a shareholder unexpectedly leaves a business, a number of important questions immediately arise.
What happens to their ownership interest? Do their beneficiaries retain the shares or are they required to sell them? If the shares are sold, who is buying them and at what value? Most importantly, where is the money going to come from?
These questions are often discussed informally between business owners over the years. The problem is that informal discussions rarely provide certainty when emotions are high and significant amounts of money are involved.
Without a documented plan, the surviving shareholders may find themselves in business with family members who have no desire to be involved. Equally, the family of the departing shareholder may be left holding an illiquid asset that provides little immediate financial benefit.
Neither outcome is usually what anyone intended.
Why Funding Is Often the Biggest Challenge
Even when all parties agree on the desired outcome, there remains a practical problem.
The ownership interest still needs to be purchased.
For many businesses, the value of a shareholder's interest can run into hundreds of thousands or even millions of dollars. While surviving shareholders may wish to acquire those shares, finding the funds to do so can be difficult.
The alternatives are often less than ideal. Personal savings may be insufficient. Borrowing can place pressure on both the business and the remaining shareholders. Vendor finance arrangements can leave beneficiaries waiting years to receive payment while relying on the future profitability of a business they no longer control.
This is why funding is often the single greatest weakness in many succession plans.
The Role of Insurance in a Succession Plan
A well-structured insurance strategy is often the most efficient way of solving the funding problem.
Rather than trying to create liquidity after an event occurs, insurance creates liquidity exactly when it is needed.
Life insurance provides funding in the event of death. Total and Permanent Disability insurance can provide similar funding if a shareholder suffers an illness or injury that prevents them from ever returning to work. Trauma insurance, while often overlooked, can also play an important role.
A serious illness such as cancer, heart attack or stroke may not result in death or permanent disability. However, it can fundamentally change a shareholder's ability or desire to remain involved in the business. In these circumstances, trauma insurance can provide flexibility for both the affected shareholder and the remaining owners by creating funding options that otherwise may not exist.
The objective is not simply to insure a person. It is to ensure there is sufficient capital available to facilitate a smooth ownership transition when required.
Insurance Alone Is Not Enough
One of the most common mistakes we see is businesses implementing insurance without putting the legal framework around it.
Insurance provides the money. It does not determine what happens to the shares.
That role belongs to a properly drafted Buy-Sell Agreement. A legally binding agreement establishes who acquires the ownership interest, how the business is valued and the obligations of all parties when a triggering event occurs.
Without the agreement, the insurance proceeds can create just as many questions as answers. Equally, a Buy-Sell Agreement without a funding mechanism may be impossible to implement.
The strongest succession plans integrate both components so they work together seamlessly.
Why Specialist Advice Matters
Business succession planning sits at the intersection of financial planning, insurance, taxation and law.
Each element may appear straightforward in isolation, but the real value comes from ensuring they work together.
A specialist adviser can help coordinate the valuation methodology, determine appropriate funding requirements, structure the insurance correctly and work alongside accountants and lawyers to ensure the legal documentation aligns with the intended outcome.
Importantly, succession planning is not a one-off exercise. Business values change, ownership structures evolve and insurance requirements need to be reviewed regularly to ensure the plan remains fit for purpose.
Key takeaway
The purpose of a business succession plan is not simply to transfer ownership, it is to provide certainty at a time when uncertainty is at its highest.
Certainty that the departing shareholder's family will receive fair value for their interest. Certainty that the remaining shareholders will retain control of the business. Certainty that the valuation process has already been agreed, and certainty that the funding required to complete the transaction will be available when it is needed.
Because when the unexpected happens, the last thing any family or business owner should be dealing with is uncertainty.
Oakmont Financial Group is a specialist firm dedicated to providing Financial Advice that helps you feel confident about your future. If you would like to discuss your financial goals for the year ahead and beyond, you can book a meeting at a time that suits you (including outside standard hours) via our online calendar.
Book a meeting.
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The information contained on this website and in this blog-post is general in nature and does not take into account your personal situation or circumstance. It is recommended that you consider and use the information provided responsibly, and where appropriate, seek professional advice from a financial adviser.
Although, every effort has been made to verify the accuracy and correctness of information, Oakmont Financial Group, together with our consultants, officers, agents, and employees, disclaim all liability for any loss or damage suffered by any persons directly or indirectly relying on this information.

